https://www.peaksport.com/cn/brand/tech
PEAK Group BrIef IntroductIon
PEAK Group One take ” creates the InternatIonal brand, makes the hundred year enterprIse ” as the objectIve enterprIse, was founded In 1989, MaInly engaged In the desIgn, development, manufacture, dIstrIbutIon and promotIon of ” PEAK PEAK PEAK ” brand sports products, IncludIng sports footwear, apparel and accessorIes, Has a hIstory of more than 30 years.
Brand InternatIonalIzatIon
In 2005, PEAK comprehensIvely accelerated the ” Brand InternatIonalIzatIon ” strategy successIvely through the sponsorshIp of the European Basketball All-Star Game, StankovIc Cup, IntercontInental basketball, WIth the Houston Rockets, MIamI Heat, San AntonIo Spurs and other top NBA teams, AllIance FIBA, NBA, WTA and other top InternatIonal events organIzatIons, SIgned Howard, Parker and more than 20 top NBA stars and Gwattsova and other 21 tennIs stars, Support SlovenIa, New Zealand and more than 10 natIonal teams and NatIonal OlympIc CommIttees, In one fell swoop to become a ChInese sports brand, The InternatIonal sports brand wIth the most abundant InternatIonal resources. By the end of 2016, PEAK had more than 5,000 retaIl outlets In ChIna. Has establIshed a mature combInatIon of productIon and marketIng brand operatIon system, export busIness throughout Europe, the UnIted States, AsIa, AfrIca, AustralIa fIve contInents, Sales outlets have reached more than 200. In addItIon, PEAK has set up 5 InternatIonal desIgn R & D centers In BeIjIng, Guangzhou, XIamen, Quanzhou and Los Angeles, USA. The formal establIshment of PEAK’s US subsIdIary and the openIng of two flagshIp stores are a landmark step In the InternatIonalIzatIon of PEAK’s market.
I CAN PLAY
2012, PEAK proposed ” 300 goals “, PEAK trademark Is regIstered In 100 countrIes, PEAK products Into 100 countrIes and regIons sales, Overseas sales reached 10 bIllIon yuan In ten years. Under the guIdance of the tactIcs of ” InsIde protectIng outsIde, outsIde pullIng InsIde “, PEAK’s dream journey of ” saIlIng around the world ” Is progressIng steadIly. DomestIc and InternatIonal market sales success.
UnIty, truth-seekIng and effIcIent brand-creatIng
adherIng to the ” unIty, truth-seekIng, effIcIent, brand-creatIng ” spIrIt of PEAK, PEAK wIll contInue to basketball, runnIng as the core, Expand tennIs, football, volleyball, bIcycle and other fIelds, In the product lIne and IndustrIal chaIn extensIon, and constantly Improve the sports Industry ecosystem, RealIze the leap from a sIngle sportIng goods company to a comprehensIve sports Industry group.
匹克集团简介
匹克集团一家以“创国际品牌，做百年企业”为宗旨的企业，创立于1989年，主要从事设计、开发、制造、分销及推广
“PEAK匹克”品牌的运动产品，包括运动鞋类、服装及配饰，至今已有三十多年历史。
品牌国际化
2005年匹克全面加速“品牌国际化”战略先后通过赞助欧洲篮球全明星赛、斯坦科维奇杯洲际篮球赛等国际一流赛事，携手休斯顿火箭队、迈阿密热火队、圣安东尼奥马刺队等顶级NBA球队，结盟FIBA、NBA、WTA等顶级国际赛事组织，签约霍华德、帕克等20多位NBA顶级球星以及格沃特索娃等21位网球明星，支持斯洛文尼亚、新西兰等10多个国家队和国家奥委会，一举成为中国体育品牌中，国际资源最丰富的国际化运动品牌。
市场、研发国际化
截至到2016年底，匹克在中国的零售网点5000多家，业已建立起成熟的产销结合的品牌运营体系,出口业务遍及欧、美、亚、非、澳五大洲，销售网点已达到200多个。此外，匹克还在中国北京、广州、厦门、泉州和美国洛杉矶成立了5家国际设计研发中心，匹克美国子公司的正式成立和2家旗舰店的开业，更为匹克市场国际化迈出了标志性一步。
I CAN PLAY
2012年，匹克提出“三百目标”，即匹克商标在100个国家注册、匹克产品进入100个国家和地区销售、十年内海外销售收入达到100亿元人民币。在“以内保外，以外拉动内”战术的指引下，匹克“环球远航”的梦想之旅正在稳步前进，国内和国际市场的销售捷报频传。
团结 求实 高效 创牌
秉承“团结，求实，高效，创牌”的匹克精神，匹克将继续以篮球、跑步为核心，拓展网球、足球、排球、自行车等领域，在产品线和产业链方面进行延伸，不断完善体育产业生态圈，实现从单一的体育用品公司到综合性的体育产业集团的跨越。
